But those artifacts, in that space, feel more authentic, which is ironic, because they are authentic - but I feel immersed in that space, in a traditional environment that created that art.” What’s the setting? I can’t think of a better example of that than the Getty Villa. “The artifact itself was the thing that mattered, but then we started getting to setting. “There was a different approach to the design of these places in the past,” Baker says. “I think you’re going to have some creators of more traditional experiences that are disappointed in ,” says Carissa Baker, an assistant professor with the University of Central Florida who writes about theme parks as artistic spaces. Studio Tour marketing executive Gary Soloff concedes that the new additions to the experience, including interactive re-creations from the “Harry Potter” and “Batman” films, many of which are peppered with real props amid the playful photo opportunities, could fall somewhere between a theme park and a museum, indicating that entertainment and educational lines are being blurred. “You can’t say we’re just going to have a white box with some touch-screen kiosks,” Sharpe says of modern business and audience demands. Thinkwell creative executive Cynthia Sharpe started in museum spaces more than two decades ago and has seen them branch into the worlds of tech to today attempting to create more all-encompassing environments. jaunt were handled by Thinkwell, a local firm known best for its contributions to theme parks around the world. Studio Tour was revamped with theme park-like trappings, including a host of interactive “Harry Potter” exhibits that wouldn’t be out of place at Universal Studios’ Wizarding World of Harry Potter. The Grammy Museum allows guests to experiment with record production, and recently the Warner Bros.
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